Cyclists’ health and security issues have become a significant concern about the road safety agenda in the urban area. At the same time, London is the busiest tourist district in the UK and promoting the cyclist-friendly scheme. How can product design improve the cycling safety factors and experience for tourists in central London?

What can be done to attract more visitors to take part in cycling? Even though the Boris Bikes are easy for tourists to access, the road-guidance information for cyclists is lacking and unclear. The barriers they will meet, or the reasons they will choose not to cycle, can be summarised: the international visitor's confusion about the left-right side of the road; fear of the heavy traffic; and getting lost and with no protection.  Better guidance leads to a clearer mind on the road. The current media from which cyclists can get directions are portable devices, physical maps and the guide in the bike dock. Because of distracted biking, I consider wearing a headphone and listening to Google maps is a bad idea. It might cause the cyclist to misjudge an approaching vehicle. 

My design is a GPS bike navigator with a laser projector for London tourists. First, tourists can access the sightseen map, without using their data allowance. Second, the safety issue. The direction indicates on the screen and project on the floor. Third, promoting green travel and sustainable tourism.